Ka la 19-21 Pulungoana 2024, Seboka se Secha sa Tšebeliso ea CCFA-2024 Seboka sa Machabeng sa China sa Retail Innovation se nang le sehlooho se reng "Ho Lemoha Phetoho ea Mabenkele Mehleng e Ncha" se ne se tšoaretsoe Setsing sa Kopano sa Machaba sa Shanghai. Seboka sena se ne se tšoaretsoe Setsing sa Kopano sa Machaba sa Shanghai. Sebokeng sena, Goodview, hammoho le Yili, Procter & Gamble, Lenovo le lihlahisoa tse ling tse tummeng, ba ile ba hlomphuoa ka khau ea "2024 China Consumer Goods Best Practice Case of Innovation".
CCFA, joalo ka mokhatlo o le mong feela oa indasteri ea naha lefapheng la taolo ea ketane, hape ke mokhatlo o nang le matla indastering ea mabenkele le ketane ea China, 'me linyeoe tse ntle tse khethiloeng ke CCFA li emela katleho e ikhethang ho kopanngoeng ha O2O, papatso ea li-omni-channel, le lits'ebeletso tse nepahetseng, joalo-joalo. Nyeoe e hapileng Goodview ke projeke ea boqapi ea "Animal The a hapa khau Goodview case study ke "Animal Screen for Public Welfare" projeke e ncha. e phatlalalitsoe ka kopanelo le mofuta o tsebahalang oa seno sa tee 1 dot dot. Morero, o kopanyang ka bohlale menu ea elektronike le liketso tsa boiketlo ba sechaba, o ile oa hlahlojoa haholo ke CCFA, 'me ha aa ka a beha mohlala oa indasteri feela, empa hape e ile ea e-ba tšusumetso e matla ea ho khothalletsa ntlafatso le nts'etsopele ea indasteri.
Sekirini sa melemo ea liphoofolo: ponts'o ea lihlahisoa tsa setso e kopantsoeng le mesebetsi ea boiketlo ba sechaba
Lilemong tsa morao tjena, mokhoa oa ho rekisa litaba tsa pōpo mabenkeleng o fetohile oa bohlokoa le ho feta. Boqapi bo botle haholo ha bo hohele tlhokomelo ea bareki feela le ho ntlafatsa ts'ebetso ea lebenkele, empa hape bo totobatsa botho ba lebitso le ho matlafatsa kananelo ea lebitso le bots'epehi.
Ka tharollo e le 'ngoe feela ea lisebelisoa, software le ts'ebetso, Goodview e kentse "Lits'oants'o tsa Boiketlo ba Sechaba sa Liphoofolo" mabenkeleng a ka bang 3,000 a Alittle Tea naheng ka bophara. Ka sistimi ea leru la matšoao a lebenkele, Alittle Tea e khona ho hlokomela maemo a batch a litaba tse ka morao, 'me a romella litaba a le hole ka senotlolo se le seng ho netefatsa ponts'o e lumellanang ea tlhahisoleseling ea boiketlo ba sechaba mabenkeleng ho pholletsa le naha.
Letšolo lena ha lea bontša feela boqapi ba papatso ea Goodview le maikutlo a boikarabello sechabeng, empa hape le fihletse boleng ba khoebo le sechabeng. Ho ea ka lipalo-palo, letšolo lena le ile la hohela batho ba fetang 500,000 hore ba kenye letsoho ka mafolofolo mesebetsing ea tšireletso ea liphoofolo 'me ba bokella RMB e fetang limilione tse 5 bakeng sa mekhatlo e sireletsang liphoofolo. Ka ho hlahisa litaba tse futhumetseng tsa ho hlokomela liphoofolo tse hlahlathelang le ho ama maikutlo a bareki, ho ile ha etsa hore nako ea ho lula ha bareki ka kakaretso mabenkeleng e atolosoe ka metsotso e 5, e fumane keketseho ea 8% ea theko ea yuniti ea bareki, 'me ea phahamisa sekhahla sa thekollo ka 12%, e hohela ka katleho. tlhokomelo ea palo e kholo ea bareki ba ela hloko boikarabello ba sechaba. Ntle le moo, e ile ea tsosa lipuisano tse matla marang-rang, ea khothaletsa ho kopanngoa ha litsamaiso tsa marang-rang le tse kantle ho marang-rang, 'me ea ntlafatsa haholo boiphihlelo ba bareki le setšoantšo sa marang-rang sa mabenkele, ka ho hlokomela maemo a mangata a ho hapa katleho ea papatso ea lebitso, phethahatso ea boikarabello sechabeng, le ho tebisa khokahano ea maikutlo ea basebelisi.
Maikutlo a Tebileng a Tlhokahalo, Ho Atolosa Maemo a Kopo ho Indasteri ea Thepa ea Bareki
Joalo ka moetapele oa tharollo ea matšoao a dijithale a le mong, Goodview e phahamisitse karolo ea 'maraka indastering ea matšoao a dijithale ea China ka lilemo tse tšeletseng tse latellanang*, mme e fane ka litharollo tse felletseng tse koahelang lisebelisoa tsa software, software le taolo ea litaba bakeng sa mabenkele a brand a fetang 100,000. Haholo-holo indastering ea thepa ea bareki, Goodview e atlehile ho khothaletsa phetoho ea dijithale ea dikahare tsa mabenkele le ntlafatso ea inthanete ea mesebetsi ea papatso ka lebaka la boiphihlelo ba eona bo tebileng le temohisiso e tebileng ea litlhoko tsa bareki. E ntse e tsoela pele ho atolosa meeli ea ts'ebeliso, e tebisitse ho bokella mekhoa ea indasteri, 'me e tsoela pele ho nchafatsa theknoloji le litšebeletso tsa eona e le ho fa indasteri litharollo tse bohlale le tse sebetsang hantle, le ho thusa indasteri ea thepa ea bareki tsoelopeleng ea eona e tsitsitseng.
Nakong e tlang, Goodview e tla tsoela pele ho ntlafatsa le ho ntlafatsa bokhoni ba eona bo ikemetseng ba boqapi ho fana ka litharollo tse bohlale le tse sebetsang bakeng sa liindasteri tse fapaneng tse kang mabenkele, lichelete, tlhokomelo ea bophelo bo botle, lipalangoang, joalo-joalo, le ho matlafatsa tsoelo-pele ea boleng bo phahameng ba khoebo. indasteri eohle.
*E kaholimo ho lethathamo la likarolo tsa mmaraka: lintlha tse tsoang ho DiXian Consulting's "2018-2024H1 Mainland China Digital Signage Research Research Report".
Nako ea poso: Nov-28-2024
